Multi-Channel Marketing Experience & Examples
Expert planning and execution of a comprehensive search strategy can only take you so far. While we're all at the mercy of the market, sometimes big wins come your way even in the worst of tiems. At Shippo we optimized camapigns to meet our LTV:CAC goals. We found ourselves in a postition scale rapidly & win a ton of new users.
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Getting more from what you've got is a common ask & sometimes you need to do more with less. At Informatica I was asked to build a team to focus on improving our webiste's organic search performace & improve ads results on a decreasing budget. We were able to grow a cross-functional team from scratch and successfully move all 3rd party activites away from three different agencies to fully in-house workflows.
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Improving performance and ROI across large, complex, accounts running 100+ campaigns might seem daunting but in many ways it is similar to handling smaller accounts. We used detailed keyword research, compelling ad copy testing and data driven optimizations to reach even more outdoor enthusiasts worldwide without any increase in budget.
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